Build a business that gives you freedom and work you love
For people building or reshaping their own independent business—to fit the life they want.
The Offerings
A structured 1:1 coaching program to help you build a business you can run yourself—or with a few freelancers and collaborators—without needing a large team or venture capital.
The Approach
Your business should support the life and work you want—not pull you away from them. Together, we shape the business around that vision, make practical progress, and work through the fear and doubt that come with building something you care about.
Get a 7-day guide to tap into your creativity.
What lights you up?
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What do you want to express?
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How can your work support your life?
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What did you love doing as a kid?
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How do you want to feel?
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What if your days flowed naturally?
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What are you devoted to?
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What lights you up? . What do you want to express? . How can your work support your life? . What did you love doing as a kid? . How do you want to feel? . What if your days flowed naturally? . What are you devoted to? .
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Hi, I’m David
I’ve always been driven by curiosity and creativity—whether it was playing piano with my dad as a kid, building forts on school camping trips, or later, launching and growing businesses. I was an early team member at Lyft, co-founded a hearing-aid startup called Lively that was eventually acquired, and started Sagra, a hospitality venture connecting guests with sustainable farms.
After years inside fast-paced startup environments—with investors, big teams, and endless sprints—I realized I wanted to create in a way that felt like a joyful expression of who I am.
Everything here comes from what I’m actively exploring in my own life—how to live with more creativity, freedom, and honesty. I’m still figuring it out, still experimenting, still learning what actually feels true. I’d love for this to be a place where we explore together, side by side, and discover what wants to unfold next.