Build a business that gives you freedom
For people building or reshaping their own independent business—to fit the life they want.
The Offerings
A structured 1:1 coaching program to help you build a business you can run yourself—or with a few freelancers and collaborators—without needing a large team or venture capital.
The Approach
Your business should support the life and work you want—not pull you away from them. Together, we shape the business around that vision, make practical progress, and work through the fear and doubt that come with building something you care about.
Get a 7-day guide to tap into your creativity.
What lights you up?
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What do you want to express?
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How can your work support your life?
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What did you love doing as a kid?
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How do you want to feel?
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What if your days flowed naturally?
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What are you devoted to?
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What lights you up? . What do you want to express? . How can your work support your life? . What did you love doing as a kid? . How do you want to feel? . What if your days flowed naturally? . What are you devoted to? .
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Hi, I’m David
I’ve always been driven by curiosity and creativity—whether it was playing piano with my dad as a kid, building forts on school camping trips, or later, launching and growing businesses (I was an early team member at Lyft and founded a number of other businesses collectively valued at over $30B).
After years inside fast-paced startup environments—with investors, big teams, and endless sprints—I realized I wanted to create in a way that felt like a joyful expression of who I am. So I built my own independent business around work I genuinely love, one that gave me back my time and my attention, and it changed how I think about what a business is for.
Now I help other people do the same—getting clear on the life they want, then building a business that supports it. I've spent years experimenting with different ways of working, helping hundreds of people find their own path, and I'm still doing this work in my own life, too. What I bring is a combination of real-world experience, practical tools, genuine curiosity, and a commitment to figuring it out together.